Posts Tagged ‘business blogging’

Top 5 Tips for Profitable Problogging

Monday, August 3rd, 2009

The following are a few things that you need to consider if you want to be successful in problogging:

  1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.
  2. Know your audience. Targeting a specific audience or group is a key to building a readership.
  3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.
  4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).
  5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

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Blogging in Business

Friday, May 1st, 2009

If your initial try out with blogs worked well, you can now start setting up your blogs.

  • Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
  • Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
  • Remember the following safety measures in blogging:
    • legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
    • corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
    • create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
    • avoid outright marketing blog or you will shy away your readers;
    • make content updated, relevant and fresh;
    • reinforce the company’s core values; and,
    • encourage employees to use it.
  • Start blogging and complete 20 posts before going to marketing.
  • Begin marketing.
  • Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
  • Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
  • Strive to be consistent with your topic all the time.
  • Try to have unrelated topics with general and broad appea
  • Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

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